1. Introduction

Welcome to the official website of Bird.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, subscribe to updates or interact with our content.

This policy applies to the website at www.birdofficial.com and its associated online features.

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the organisation responsible for your personal information is:

Data controller: Bird Music Limited, registered in England 08602201, registered office: 5a Bear Lane, Southwark, London, England, SE1 0UH
Website: https://www.birdofficial.com
Privacy enquiries: dataprotection@birdofficial.com

Throughout this policy, references to “Bird”, “we”, “us” or “our” mean the person or organisation responsible for operating this website.

2. Personal information we collect

Depending on how you use the website, we may collect the following categories of personal information.

Information you provide directly

When you contact us, submit a form or otherwise communicate with us, we may collect:

• Your name.

• Your email address.

• Your telephone number, if provided.

• The name of your organisation or business, if relevant.

• The contents of your message or enquiry.

• Any files or other information you choose to submit through the website.

Please do not submit confidential or sensitive personal information unless it is necessary for your enquiry.

Newsletter and mailing list information

If you choose to subscribe to news, updates or promotional communications, we may collect your name, email address and your communication preferences.

We may also retain information about your subscription, including when you subscribed, the permissions you gave us and whether you subsequently unsubscribed.

Technical and usage information

When you visit the website, certain technical information may be collected automatically by our website, hosting provider or third-party services. Depending on the services in use, this may include:

• Your IP address.

• Browser type and version.

• Device and operating system information.

• The pages you visit and how you navigate the website.

• The date, time and duration of your visit.

• Referring websites and basic diagnostic information.

The information collected will depend on the website configuration, hosting arrangements and any analytics or security services in use.

Information from third-party services

The website may contain links to, or embedded content from, third-party services such as music streaming platforms, video platforms and social media networks.

If you interact with these services, they may collect information about your visit in accordance with their own privacy policies and settings.

3. How we use your information

We may use personal information for the following purposes:

• Responding to enquiries: To reply to messages, contact requests, press enquiries, booking enquiries and professional or business communications.

• Providing website functionality: To operate, maintain and administer the website and its features.

• Sending updates: To deliver newsletters, music news, announcements or other promotional communications where we have an appropriate legal basis.

• Managing professional relationships: To communicate with journalists, promoters, venues, collaborators, industry professionals and other contacts.

• Website security: To detect, investigate and prevent spam, fraudulent activity, unauthorised access and other security issues.

• Website improvement: To understand how visitors use the website, assess performance and improve content and functionality, where appropriate permissions have been obtained.

• Legal compliance: To meet applicable legal obligations and establish, exercise or defend legal claims where necessary.

We will not use your personal information for purposes that are incompatible with those explained in this policy without providing any additional information required by law.

4. Our lawful bases for processing

Under applicable data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following lawful bases:

Consent: Where you have freely agreed to a particular use of your information, such as receiving marketing emails or allowing non-essential cookies and analytics technologies where consent is required. You can withdraw consent at any time.

Legitimate interests: Where processing is necessary for our legitimate interests, such as responding to relevant professional enquiries, maintaining website security, preventing spam and improving our services, provided those interests are not overridden by your rights and interests.

Contract: Where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legal obligation: Where we need to process information to comply with a legal or regulatory requirement.

The lawful basis used will depend on the particular purpose and circumstances of the processing.

5. Email communications and marketing

If you subscribe to our mailing list, we may send you updates about Bird, new music, releases, events, performances, news and other relevant announcements.

Where consent is required, we will only send marketing communications after you have actively opted in.

You can unsubscribe at any time by using the unsubscribe link in an email, where available, or by contacting us using the details provided in this policy.

Unsubscribing will stop future marketing emails, although we may retain limited information necessary to record your preference and ensure that you are not contacted again in error.

We will not sell your email address or mailing list information to third parties.

6. Contact forms and enquiries

If you contact us through a website form or email address, we will use the information you provide to respond to your enquiry and manage any resulting conversation or professional relationship.

We may retain correspondence for a reasonable period after the enquiry has been resolved, where necessary for record-keeping, follow-up, legitimate business purposes or legal requirements.

Please be aware that information sent over the internet cannot be guaranteed to be completely secure. You should avoid including sensitive information in general website enquiries.

7. Cookies and similar technologies

This website may use cookies and similar technologies to support its functionality, security and performance.

Cookies are small text files stored on your device. Depending on the website configuration, they may be used to:

• Enable essential website functions.

• Remember certain preferences.

• Protect the website against spam or malicious activity.

• Measure website traffic and understand visitor behaviour.

• Support embedded media and third-party integrations.

Strictly necessary cookies may be used where required to provide a service you have requested. Non-essential cookies and similar technologies, including those used for analytics or advertising where consent is required, will only be activated in accordance with applicable law and your preferences.

You can manage your preferences through the website's cookie settings, where available. You can also manage or delete cookies through your browser settings, although blocking certain cookies may affect website functionality.

Further information about specific cookies, their purposes and durations should be provided in a dedicated Cookie Policy or cookie information section once the website's actual cookies have been reviewed.

8. Third-party websites, media and social platforms

Our website may link to or incorporate content from third-party services, including:

• Music streaming services.

• Video hosting and sharing platforms.

• Social media networks.

• External websites and ticketing or event services.

Following an external link or interacting with embedded content may allow the relevant third party to collect information about you, including technical information and details of your interaction.

These services operate independently of this website and are governed by their own privacy policies and terms. We do not control their privacy practices.

Where embedded content uses non-essential cookies or similar technologies, appropriate consent will be sought before those technologies are activated where required by law.

We recommend reviewing the privacy policies of third-party services you use.

9. Who we share your information with

We do not sell your personal information.

We may share personal information with trusted service providers where reasonably necessary to operate the website and carry out the activities described in this policy. These may include:

• Website hosting and technical support providers.

• Website form and anti-spam services.

• Email and newsletter delivery providers.

• Website analytics and security providers, where used.

• Professional advisers or other parties where necessary for legal purposes.

These providers may process information on our behalf or, depending on the service, act as independent controllers. Appropriate arrangements will be maintained where required.

We may also disclose information where required by law, to comply with a valid legal request, or to establish, exercise or defend legal claims.

Where personal information is transferred outside the United Kingdom, we will ensure that an appropriate transfer mechanism or other safeguard is in place where required by applicable data protection law.

10. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of applicable legal, accounting and record-keeping requirements.

Our intended approach is as follows:

• General enquiries: Retained for as long as necessary to respond and manage any follow-up, then deleted when no longer needed.

• Professional correspondence: Retained for the duration of the relevant relationship and for a reasonable period afterwards where justified.

• Newsletter subscriptions: Retained while you remain subscribed. Limited suppression records may be retained after you unsubscribe to respect your preferences.

• Technical and security logs: Retained for a period appropriate to security, troubleshooting and operational requirements.

• Consent and cookie preference records: Retained for as long as reasonably necessary to demonstrate and manage your preferences.

Actual retention periods will depend on the information, the purpose for which it is used and any applicable legal requirements. Information that is no longer required will be securely deleted or anonymised where appropriate.

11. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include appropriate access controls, website security measures, software updates, secure hosting and limiting access to information to those who need it.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

12. Your data protection rights

Depending on the circumstances and applicable law, you may have the right to:

• Access the personal information we hold about you.

• Correct inaccurate or incomplete information.

• Request erasure of your personal information where the legal conditions are met.

• Restrict processing in certain circumstances.

• Object to processing based on legitimate interests or to direct marketing.

• Request data portability where the relevant legal conditions apply.

• Withdraw consent where we rely on consent to process your information.

These rights are subject to applicable legal conditions and exemptions.

To exercise a right or ask a question about how we handle your information, please contact us using the details in Section 1.

We may need to verify your identity before responding. We will handle requests within the time limits required by applicable law.

13. Children's privacy

This website is intended for a general audience. We do not knowingly seek to collect personal information from children unnecessarily.

Where a website feature involves collecting information from children, appropriate safeguards and any required permissions will be implemented in accordance with applicable law.

If you believe a child has provided personal information inappropriately, please contact us so that we can review the matter.

14. Links to other websites

Our website may contain links to external websites that are not operated by us.

We are not responsible for the content, security or privacy practices of those websites. When you leave our website, we encourage you to read the privacy policy of the website you visit.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the website, the services we use, our data handling practices or applicable legal requirements.

Any revised policy will be published on this page, with the updated date shown at the top.

We encourage visitors to review this page periodically.

16. Contact us and complaints

If you have any questions, concerns or requests relating to this Privacy Policy or the way we handle your personal information, please contact:

Privacy enquiries: dataprotection@birdofficial.com
Website: https://www.birdofficial.com

You also have the right to raise a concern with the UK's Information Commissioner's Office (ICO), the independent authority responsible for upholding information rights.

Website: https://ico.org.uk/

We encourage you to contact us first if you have a concern, so that we have an opportunity to address it, although you are entitled to complain to the ICO directly.

This Privacy Policy is intended to provide general privacy information for the website. It should be reviewed against the website's actual data collection, third-party services and business arrangements before publication.